About Us

ALERL are an importer and distributor of high quality educational toys and resources.

We have extensive buying power here in the UK and work to provide the best prices to all of our retailers.

We source high quality educational and innovative products from around the world, and all are carefully selected and tested within the market.

We aim to offer innovative, high quality products at competitive prices.

The products are chosen with a view to helping stimulate learning and senses, and enhance play, in an enjoyable way.
Play in education is a powerful tool which must be used to engage children to learn in a fun and happy way.
Play is important for children as it greatly contributes to the physical, emotional, social, cognitive, linguistic, imaginative and creative domains of development, and  is also a key means for children with special needs or learning disabilities to use, to achieve positive developmental outcomes.

Playing allows a child to gain a sense of their own abilities and feel good about themselves for achieving something. Because the child is having fun, they are likely to become very absorbed in what they are doing which helps them to develop concentration skills.

Play also allows children to relax, let off steam, develop social skills such as concentration and co-operation, encourages the development of the imagination, develops motor skills and teaches self expression.

We supply leading catalogues and other educational companies, both in the UK and Internationally.

We cover Early Years through to Secondary, as well as having products suitable for Special Needs.

We are based in an purpose built distribution warehouse in the West Midlands which is set up to optimise order picking and packing to offer a quick delivery service.


Please email info@alerl.co.uk for more details or register for a trade account.